The Future of Fan Infrastructure.24/7. Sub-3 Seconds. Zero Friction.
Moving Manchester City from manual support lags to a global AI-First engagement hub. 90% open rates. Total scalability across WhatsApp, Instagram and Messenger.
- 90%
- Open Rate
- <3s
- Resolution
- 24/7
- Coverage
The Leaky Funnel is costing the club
Traditional fan support was built for the inbox era. Modern global fanbases live on mobile messengers — and every hour of lag is a missed touchpoint.
Traditional Support
Gabba AI-First Infrastructure
A proprietary AI Brain, trained on the club.
We ingest club-specific knowledge — not generic web data — and deliver it through the channels fans already live in. Secure. Auditable. Always-on.
Club Knowledge
- Stadium Maps
- Hospitality Menus
- Ticketing Protocols
- Matchday Operations
The AI Brain
Sub-3 second reasoning. Context-aware. Tone-matched to the club's voice.
Omnichannel
- Messenger
- 90% open rate
Tagging & Segmentation
Every conversation auto-tagged: season ticket holder, hospitality, international fan, kit buyer, first-timer. Build precision audiences and trigger the right message to the right fan at the right moment.
Enterprise-Grade Security
ISO-aligned data handling, end-to-end encryption, regional residency. Built for the scrutiny of an elite club.
Live ROI Dashboard
Conversation volume, deflection rate, hospitality conversion, fan LTV — every metric exec-ready in real time.
Instant Broadcast & Campaigns
Push matchday updates, ticket drops and hospitality offers to segmented audiences in seconds — opened in minutes, not days.
Manchester City, in every fan's pocket. 24/7.
Fans don't open apps they downloaded once. They open WhatsApp — every day, dozens of times. Gabba puts the entire club where fans already live: tickets, hospitality, travel, kit, fixtures, membership and matchday support, all on tap, in the app they never close.
- Native to the device — no download, no login friction
- Push-equivalent reach without push fatigue (90% open)
- From global followers to season-ticket holders, segmented and served personally
- Always-on concierge: pre-match, in-stadium, post-match, off-season
Four live environments. One infrastructure.
Tap any card to enter the live WhatsApp community. The same architecture we'd deploy for City — running today across festival, public sector, membership and live-event verticals.
Advancing the Manchester City Digital Infrastructure.
This capability showcase has been prepared to demonstrate how We Are Gabba Ltd architects frictionless engagement for global organizations. The logic presented here—from the Fan AI Brain to Real-Time Sentiment Analysis—is designed to be a native extension of the Manchester City brand.